The 'shield' represents the Ancient Greek concept of protection. In Greek Mythology the Aegis shield was associated with Zeus and Athena. The modern interpretation of "doing something under someone's aegis" means doing something under the protection of a powerful, knowledgeable and benevolent source. This modern interpretation fits with the brand ethos of Aegis Limited being a trustworthy company entrusted to deliver unbeatable investment administration and custodial services to its clients.
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Compared to investing directly, there are a number of key benefits to using Aegis - all designed to save you time and money.

USING AEGIS vs INVESTING DIRECTLY - WHAT ARE THE BENEFITS?

INVESTING VIA AEGIS INVESTING DIRECTLY
Access to investments
Access a wide range of local and offshore listed investments and managed funds, some of which are only available through an investment platform. Generally, no access to wholesale managed funds.
Usually no minimum investment amount required for managed funds. Often, a minimum investment amount is required, which can be significant for some funds.
Pricing
Fees for managed funds generally at wholesale prices. Retail pricing applies, which can be considerably more expensive than wholesale pricing.
Minimum brokerage for listed investments may be overcome through aggregation with a number of investors buying or selling the same listed assets. Subject to minimum brokerage for small purchases or sales.
Brokerage generally at lower rates. Higher brokerage rates usually apply.
Administration
No investment application forms. Applications required for each managed fund investment.
Purchases and sales arranged by Aegis, on electronic instruction from your investment professional. Arrange for purchases and sales yourself with each fund manager or via a broker for listed investments.
Administration paperwork received and handled by Aegis. Investment paperwork handled by you.
Aegis reconciles your investments for you. You keep track of the investments you own.
Cash distributions are applied to your Aegis Cash Account and available immediately for reinvestment. Cash distributions paid to your nominated bank account - you will need to arrange the reinvestment of these distributions.
You only need to advise Aegis of changes to portfolio details such as tax rates, postal addresses and bank accounts. You need to advise all fund managers, brokers and registries individually of changes in your portfolio details.
Reporting
Daily investment updates on current prices. Update the value of your investments yourself.
Portfolio valuation and performance reporting for any investment period. Calculate your own portfolio valuation and performance.
Complete cash and asset transactions history. Maintain your own record of portfolio activity.
Progress reports on investment activity. Monitor your own investment activity.
Comprehensive tax reporting for your portfolio including details of gross taxable income, tax deducted, deductible expenses, Portfolio Investment Entity (PIE) tax and foreign investment tax calculations. Maintain your own records for preparing your tax return or have your accountant do this for you.